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Bangkok, Thailand - June 2014 Benefit One (Thailand) Co., Ltd. officially launched 'Incentive Point' Program, the first and only employee incentive program in Thailand. The 'Incentive Point' Program, an already popular trending concept used by many Japanese organizations, is launched in Thailand to improve corporate performance by allowing companies to reward employees' incentives in neither traditional cash nor vouchers- but in points! Whether it is high-turnover employment rates or a motivational solution to stimulate long-term employees, the 'Incentive Point' Program now offers every company and organization an easy-to use, innovative point-reward e-commerce platform for employees to earn and redeem their reward benefit points for a wide-variety of high quality merchandises - simply through PC and Smartphone.

About Benefit One (Thailand) Co., Ltd.

Mr. Shinya Takai, Deputy Managing Director Benefit One (Thailand) Co., Ltd revealed the history of the headquarter company Benefit One Inc., which originated the 'Incentive Point Program' and other fringe benefit outsourcing services. Benefit One (Thailand) is a subsidiary of Benefit One Inc., a Tokyo Stock Exchange listed company with shareholders capital of 1,522 million yen with ITOCHU as a 1.5% shareholder and strategic partner. With approximately 1,000 employees and 6,000,000 registered users, Benefit One Inc. (Japan) offer tailored organizational human resources management solutions that are currently implemented in over 5,000 major organizations in Japan.

The success from increase in incentive point rewards revenue, service demands, and positive feedbacks from Japanese companies prompted Mr. Norio Shiraishi, President of Benefit One Inc. to joint venture with ITOCHU Corporation to establish 'Benefit One Asia Pte Ltd.' in Singapore to provide fringe benefit outsourcing service businesses within Asia, starting from Thailand, Taiwan, and Indonesia. Benefit One Inc then rapidly expanded other subsidiary companies such as Benefit One Shanghai Inc., and Benefit One USA Inc., Benefit One Inc. continued its focus on penetrating ASEAN countries, specifically Thailand for its abundance inflow of oversea investments, a fast growing labor market, and a less than 1% in unemployment rate. With such dynamic labor market and human resources, Thai companies still face remaining obstacles of how to manage employment benefits to secure and motivate quality employees in order to reduce organizational turn-over rate.

Mr. Norio Shiraishi further explains how the opening of ASEAN, overall infrastructure, the rise in consumer spending and market demands, and the numerous Japanese companies investing in Thailand in various sectors greatly contributed to the decision to expand Benefit One into Thailand. Benefit One (Thailand) intends to build lasting relationships with Japanese and Thai organizations and assist to create a sustainable and loyal employment workforce.

Highlights of 'Incentive Point' Program

'Incentive Point' Program by Benefit One (Thailand) aims to improve corporate performance for companies of all sizes. Unlike traditional cash bonuses for employee incentives, Benefit One (Thailand) provides easy-to-use customized e-commerce points reward platform as a new channel for companies to motivate their employees to redeem high quality merchandises and services through incentive point distribution program.

Employees can use their 'point rewards' to redeem over 1,000 products and other benefits- at special discounted price! Redeemable products include travel packages, hotels, F&B venues, brand names, electronics & IT, gifts & tickets, beauty & fitness, and many more. Best of all, Benefit One allows each company to set amount of redeemable points per employee and further customize products to better suit organizational culture and employees' needs. For example, a company can reward an employee 1,000 points per 1 new contract signed.

Due to wide-variety of benefits, 'Incentive Point' Program has been proven to effectively motivate employees to spend more time working with a company and surprisingly, improve the quality of work. In a proven example, a Japan-based company implemented the 'Incentive Point' Program for over 2 years and successfully reduced employee resignation rates to 3.4 percent, increase interest in employment by 50 percent, and rates of new employee referrals skyrocketed to 80 percent. With 'Incentive Point' Program, organizations can now easily budget employees incentives, reduce cost in hiring and training, and save time from trying to implement other motivational strategies. There's no better way to improve a company's image than to reward and show employers do care.

How 'Incentive Point' Program Works

Implementing 'Incentive Point' is convenient. After a company signs a contract with Benefit One (Thailand), the company will be provided a web-based service which instantly provides points management and sourcing of products. This web-based system can be customized and branded with the company's corporate identity. The company then assigns an administration manager to manage usernames and passwords for new employees to log-in. Employees can log on via PC and Smartphone.

The company has complete control over categorizing and budgeting reward points. 'Incentive Point' Program practices 1 reward point to be valued as 1 THB, which can also be customized. The easy-to-use website platform allows employees to analyze their work status, current points reward, and work towards collecting more points in order to redeem benefits.
Once employees click to redeem their point rewards, the company will receive the reward shipment within 2 weeks.

Not only is the 'Incentive Point' Program for employees, but the company can use this benefit distribution service for suppliers, distributors, and even loyal customers in order to build lasting relations. For example, the 'Incentive Point' Program website platform can also be used as an incentive platform to stimulate sales and marketing campaigns amongst distributors.

Benefit One (Thailand) Mission

Mr. Shinya Takai, Deputy Managing Director, commented on Benefit One (Thailand), "Because we are the leading experts in Employee Benefits and Rewards Outsourcing Provider in Japan, Benefit One (Thailand) will continue to improve corporate performance for Thai companies starting with 'Incentive Point' Program. Benefit One (Thailand) will introduce other new, valued benefits service distribution programs from Japan according to market demands in the near future."