TOKYO, November 28, 2016- VISIT TOHOKU Inc., a company that supports the development and promotion of the Tohoku region’s tourism sector, is planning the second iteration of the TOHOKU365 Project, “Go on the most sensational journey through Southern Miyagi Prefecture!”, in order to broadcast the charm of Tohoku overseas. Applications for those seeking to participate began on Tuesday, November 1st.
Southern Miyagi Prefecture* boasts a bountiful natural environment and history, traditional Japanese architecture, a tranquil rural landscape, and other tourist attractions, but suffers from a lack of widespread recognition that has posed a challenge for these local areas in promoting inbound tourism.
Accordingly, the TOHOKU365 Project is now accepting applications from Tuesday, November 1st through Thursday, November 15th for talented participants to raise awareness of the “Tohoku brand” and broadcast the region’s appeal to the rest of the world. The theme of the second project is to “Go on the most sensational journey through Southern Miyagi Prefecture!”, wherein one traveler will be chosen to journey through the Southern area of Miyagi Prefecture for approximately 30 days, visiting travel destinations and tasting local cuisine. The traveler will broadcast their experiences through the website TOHOKU365.com, as well as various social media sites.
Through this project, VISIT TOHOKU strives not only to help increase the number of visitors to the Tohoku region, but also contribute to the sustainable economic development and industrial revitalization of the area.
*Southern Miyagi Prefecture (4 cities, 9 towns)
Cities: Iwanuma, Kakuda, Shiroishi, Natori
Towns: Marumori, Watari, Ogawara, Kawasaki, Zao, Shichikashuku, Shibata, Murata, Yamamoto
Map highlighting 13 municipalities of Southern Miyagi Prefecture
1: Cherry blossoms in Ogawara (Miyagi Prefecture)
2: Local dishes of Marumori (Miyagi Prefecture)
Outline: TOHOKU365 Project
||Traveling around 13 municipalities (4 cities, 9 towns) of Southern Miyagi Prefecture over the course of approximately 30 days, while broadcasting the appeal of the area's travel destinations, culture, history, cuisine, etc.
||Project #2: "Go on the most sensational journey through Southern Miyagi Prefecture!"
・Broadcasting the charm of the travel destinations, culture, history, cuisine, etc. of Southern Miyagi Prefecture
・Touring 13 municipalities (4 cities, 9 towns) of Southern Miyagi Prefecture throughout the project duration; approximately 1-3 submissions daily
[Application Period] Tuesday, November 1st ~ Thursday, December 15th, 2016
[Review and Screening] Until mid-January 2017
・Primary Screening: Submission of a one-minute PR video for Youtube and other video-playback sites
・Secondary Screening: Review of resume and self-promotion
・Final Screening: Skype interview
[Project Activities] Wednesday, February 1st ~ Tuesday, February 28th, 2017
Note: The application period and other schedules are subject to change.
||・Over 20 years of age and fluent in business-level English/Japanese (nationality is not a factor)
・Available for travel from February 1st ~ February 28th, 2017
・Strong desire to revitalize Tohoku
・Regular social media usage and proficiency in writing, photography, and video
||Fill out the necessary information on the online application form.
Reference: TOHOKU365 Project Executive Committee (as of November 7th, 2016)
||VISIT TOHOKU Inc.
||stos design Inc.
uranomi Co. Ltd.
||Marumori Town (Miyagi Prefecture)
||4 cities and 9 towns of Southern Miyagi Prefecture (including Marumori)
Outline: VISIT TOHOKU Inc.
||VISIT TOHOKU Inc.
1-2-3 Chuo, Aoba-ku, Sendai
Sendai Mark One 18F
|Date of Establishment
||January 5th, 2016
||Tourism development, online media management, inbound tourism marketing
||http://visittohoku.com; http://tohoku365.com (media for inbound tourists)